OUR BUSINESS MODEL AND VALUE CREATION

Lions Cricket aims to grow and transform cricket in Gauteng

INPUTS

To achieve our aim we rely on:

Income-raising activities (financial capital)

• Broadcast and media rights (CSA)
• Naming rights, sponsorships and advertising
• VIK funding
• Other funding
• Ticket revenue incl. season packages
• Hosting fees
• International cricket events
• Hospitality and suite revenue
• Non-cricket venue rental

Our assets (manufactured capital)

• DP World Wanderers Stadium
  • Wanderer’s Sport Medical Centre
  • Elite Functioning Conditioning Centre
  • Offices
• DP World Lions

Our brands (intellectual capital)

• Central Gauteng Lions
• The DP World Lions
• The DP World Wanderers Stadium (Momentum ODI PinkDay and other marketing initiatives)

Our people (human capital)

• Ethical and experienced leadership and management
• Our highly experienced Board
• Our employees
• Our coaches
• Our players

Amateur cricket development and community upliftment (social and relationship capital)

• CSI initiatives e.g. Momentum ODI PinkDay, Ekasi Challenge
• Schools, clubs, our community and SRSA

Minimising our impact on the environment (natural capital)

• Water conservation
• Energy conservation through installation of solar panels

BUSINESS ACTIVITIES

We undertake the following day-to-date activities:

Commercial activities

• Secure sponsorships
• Sell advertising rights
• Manage international and domestic cricket events
• Other commercial initiatives e.g. office rental and non-sporting events

Stadium operations

• Operate a financially viable stadium
• Maintain our world-class cricket facility

Amateur cricket development

• Raise awareness of cricket at a grassroots level
• Identify and nurture young talent
• Provide resources and assistance to emerging cricket clubs and schools

Domestic cricket development

• Manage the DP World Lions team
• Manage the Gauteng Strikers

Brand development

• Market the DP World Wanderers Stadium experience
• Promote the Imperial Lions team

Promote cricket as an inclusive sport

Lions Cricket aims to grow and transform cricket in Gauteng

INPUTS

To achieve our aim we rely on:

Lions Cricket aims to grow and transform cricket in Gauteng

INPUTS

To achieve our aim we rely on:

Income-raising activities (financial capital)

• Broadcast and media rights (CSA)
• Naming rights, sponsorships and advertising
• VIK funding
• Other funding
• Ticket revenue incl. season packages
• Hosting fees
• International cricket events
• Hospitality and suite revenue
• Non-cricket venue rental

Our assets (manufactured capital)

• DP World Wanderers Stadium
  • Wanderer’s Sport Medical Centre
  • Elite Functioning Conditioning Centre
  • Offices
• DP World Lions

Our brands (intellectual capital)

• Central Gauteng Lions
• The DP World Lions
• The DP World Wanderers Stadium (Momentum ODI PinkDay and other marketing initiatives)

Our people (human capital)

• Ethical and experienced leadership and management
• Our highly experienced Board
• Our employees
• Our coaches
• Our players

Amateur cricket development and community upliftment (social and relationship capital)

• CSI initiatives e.g. Momentum ODI PinkDay, Ekasi Challenge
• Schools, clubs, our community and SRSA

Minimising our impact on the environment (natural capital)

• Water conservation
• Energy conservation through installation of solar panels

OUTPUTS

Through our activities we aim to achieve:

• Sustainable revenue (financial capital)
• Winning teams and a world-class stadium (manufactured capital)
• Strong sustainable brands (intellectual capital)
• A robust organisation (human capital)
• Better depth of talent (social and relationship capital)
• A greener stadium (natural capital)

OUTCOMES

In doing so we enable:

• Cricket excellence
• A passion for cricket in Gauteng
• Social cohesion through inclusive sport
• A wider, more diverse talent pool