Lions Cricket are thrilled to welcome the Great Africa Hair Company to the Lions Pride. Commencing immediately, the 6 year agreement is a direct investment into the womens game, with lead brand afri’pure set to groom the Imperial Lions ladies off-pitch.
In addition, the hair care, beauty and hygiene product lines of the Great Africa Hair Company will extend throughout the Imperial Wanderers Stadium with soap, sanitiser and many other products all set to elevate the matchday experience for the valued Lions Pride fan.
Lions Cricket CEO Jono Leaf-Wright welcomes the proudly South African brand;
“We welcome the Great Africa Hair Company with open arms: We know that when you look good, you feel good – and when you feel good: That’s when you perform to the best of your ability – on field or off. The Imperial Lions Ladies are a perfect match for this brand that celebrates confidence, celebrates South Africa and celebrates being beautiful. I have absolutely no doubt that you’re going to see this relationship go from strength to strength over the next 6 seasons.”
Founder and CEO of the Great Africa Hair Company, Salil Dhingra, says that in addition to his personal passion for the game, he feels that the game is underrepresented in South Africa, but at the same time is gaining momentum;
“Specifically, women’s cricket, which is growing very fast with players from all walks of life now engaging in the game. It’s a great platform for a very proudly South African brand and company to partner with the Lions women’s team.”
GAHC Sales & Marketing Manager Grant Heynes says that the Lions Cricket is the pride of Joburg and thus an extension to the brand:
“We are abusiness that too takes pride in trading from the City of Gold. In addition, Lions Cricket shares a common vision statement (Lions Cricket Cares) with our company, and at GAHC we care about the growing success of the women’s format of cricket, and the care of our clientele and their health & wellness needs. Through this partnership, GAHC hopes to help raise the profile of women’s cricket in South Africa. We also feel that these young ladies are great role models for young girls and women in South Africa: By playing their best and following healthy hair and skincare routines, they are ideal brand ambassadors for our afri’pure brand.”
The 2022/23 season is packed with promise, a season in which the Imperial Lions ladies will continue to represent the passionate Lions Pride with professionalism and ensure that all Lions partners remain proud from first ball to final over.
— ENDS —
Visit us on www.lionscricket.co.za or follow us on our official twitter handle @LionsCricketSA and Facebook page Lions Cricket #LionsCricket.
ABOUT LIONS CRICKET
LIONS CRICKET (Central Gauteng Lions) is the custodian of all cricket activities in the greater Sedibeng, West Rand, Vaal, and Johannesburg area and manages the Imperial Wanderers Stadium and Imperial Lions.
@LionsCricketSA #LionsCricket #ThePrideOfJoziOfJozi #Equality4All
More about the Great Africa Hair Company (GAHC):
Every successful brand and business is anchored in a mission and a vision. For the Great Africa Hair Company (GAHC), its local investment in people and partners is matched in ongoing research and product development. Since its inception in 2019, the GAHC, under the guidance of founder and CEO, Salil Dhingra, continues to blaze a trail that’s internationally informed yet rooted on the continent with an extensive and growing hair care, beauty and hygiene product line – such as afri’pure, EF-Active, Nish Man and many others – that respond to the wants and needs of its clientele. The Great Africa Hair Company was established to introduce the best-of-breed expertise from the world, known and respected as the leader in hair care innovation, and further develop it in southern Africa, all whilst importing some of those major brand’s products and making them available locally. The company is also heavily invested in creating bespoke localised product lines for the consumer. Without compromising on quality and with shared IP that responds to international and local trends – the objective is to deliver great products cost-effectively and which are highly appealing. The third component of the business is in assisting, through partnerships, local independent brands, utilising its well-established and respected network and, from a logistics and distribution perspective, getting their lines racked and sold in major retailers across the country. The Great Africa Hair Company is committed to local and proudly South African sustainability and growth.
Website: www.greatafricahaircompany.co.za. Facebook: GreatAfricaHairCompany
Instagram: greatafricahairco #GAHC #afripure #efactive
For further information, please contact Lebohang Mokgethwa <LebohangM@cricket.co.za>