Always innovative Lions Cricket strives to enhance user engagement and reward programme partners.

Johannesburg, 10 March 2023 – Lions Cricket has partnered with Smile2Win, the leading AI & Whatsapp enabled rewards platform that enhances engagement and reward those using the programme.

The partnership between #ThePrideOfJozi and Smile2Win is expected to bring about a revolutionary change in the way sports fans engage with Joburg’s favourite team. Smile2Win’s innovative AI Based technology will allow fans of the Pride to earn rewards and participate in exciting challenges and contests that offer exclusive prizes and experiences.

CEO of Lions Cricket, Jono Leaf Wright, said;

“Lions Cricket loves to win. We love to be the first to create, the first to partner, the lead innovator when it comes to brand, experiential marketing, the game, our fans. Our fans recognize that – they are as dedicated and passionate as we could ask for – which is why we want to provide them with a unique and engaging experience that will deepen their connection with our teams, our Pride, our Union. I believe that the partnership with Smile2Win, provides our fans with an unrivalled engagement and unmatched rewards in the South African sports industry at present.”

Through this partnership, Lions fans can earn instant rewards with a smile and by completing tasks, such as following the team on social media; attending matches; and engaging with Lions-related content; fans can then redeem their rewards for exclusive merchandise, experiences, and once-in-a-lifetime opportunities.

Smile2Win team believes the platform will be a differentiator and a game changer in the world of sponsorship, affording the sponsors opportunities to engage with the fans through a call to action.

Smile2Win CEO, Manali Sheth believes that this partnership marks a new chapter in sports fandom, where fans are wholeheartedly rewarded for their loyalty and engagement; “Smile2Win’s cutting-edge technology, coupled with the Lions Cricket dedication to providing an exceptional fan experience, promises to take sports fandom to new heights. Brands will build deeper connections with their customers through the creation of personalized experiences that drive engagement, loyalty, and revenue.”

So, if you’re keen to engage like never before, follow @LionsCricketSA.

About Smile2Win:

Smile2Win is a rewards and user engagement platform that helps brands build deeper connections with their customers. Using gamification and rewards, Smile2Win creates personalized experiences that drive engagement, loyalty, and revenue.

For more information, please contact:




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LIONS CRICKET (Central Gauteng Lions) is the custodian of all cricket activities in the greater Sedibeng, West Rand, Vaal, and Johannesburg area and manages the DP World Wanderers Stadium and DP World Lions. @LionsCricketSA #LionsCricket #ThePrideOfJozi #Equality4All

For further information, please contact Lions Cricket media liaison Caroline Malan