Johannesburg, 8 March 2024

Lions Cricket are thrilled to warmly welcome latest team player Kupe Active to the Pride. Founded from the principles that together we can inspire, empower and reach heights we never previously imagined, the athletic apparel brand aligns perfectly to the power, precision, passion and professionalism synonymous with all who don the #PrideOfJozi brand.

The sleek, athletic, colourful Kupe Active brand will equip both the DP World Lions Mens and Women’s teams with long sleeve skins; long and short base layers, as well as their famous Grip Socks. 

Lions Cricket CEO Jono Leaf-Wright comments that the partnerships at Lions Cricket are cemented with the people they believe in;

“The Kupe Active brand is powered by a workforce that backs the athlete, providing world class garments that will empower performances and are eagerly as excited to walk the Pride’s journey as we are. As their exclusive cricket franchise of choice, we warmly welcome them to our players, our people, our potential. We look forward to showcasing the colourful garments to our fans and know that they’ll embrace this brand as they do all our partners.”

Kupe Active Founder, Jason Kupritz says that the brand embodies the power of self-belief and inner strength with its slogan, “Believe in your fire”;

“It’s a symbol of unwavering belief in oneself. Kupe Active wear combines style, functionality and comfort. The Kupe brand is designed for individuals to boost their confidence and to embrace their inner fire – empowering athletes to push their limits to be the best version of themselves. I believe that every individual possesses the potential for greatness and can undoubtedly achieve it with passion and the will to succeed. The Kupe team are very excited to be joining the Pride of Jozi and look forward to a long and fruitful innings.”

Commencing immediately, the DP World Lions Men’s and Women’s teams will be equipped with the full range of Kupe Active garments to be worn during practice, match day and as social wear.

Should you wish to know more about our latest member of the Pride, please visit: